Kate Watts Studio i
Brand Creative Concept
Bonterra Organic Estates

Ad Concept_Beach
Gen Z_Socials
Bonterra Organic Estates
Social Concept + Trend
Bonterra Organic Estates
Ad Concept_Vine
Bonterra Organic Estates
Social Feed + Reels
Concept
Bonterra Organic Estates
Art Direction_SOM
Photography
Luxury Lifestyle
Art Direction_SOM
Photography
Luxury Lifestyle
Art Direction_SOM
Photography
Luxury Bag Design
Art Direction_SOM
Photography
Luxury Bags
Ai.Firefly/
Photoshop
Product Shot Creation
Ai.Firefly/
Photoshop
Product Shot Creation
/generative model
Art Direction_SOM
Photography
Luxury Jewelry
Art Direction
Photography
SOM_Ad Campaign
Editorial + Art Direction_SOM


Editorial + Art Direction_SOM
Art Direction
SOM_Digital Magazine
Photography_SOM‘Work in Progress’
‘All The Women’
Graphic for
International Women’s Day
Design Inspiration
graphics + tone
Fossil Group
Global Creative Direction
Brand Book Fossil
Brief: Distilling the Brand
“ While maintaining its heritage,the  direction is to reposition Fossil as a, stylish, modern accessory brand rather than solely a traditional watch company.“
Fossil Brand
Concept 
Creative and Social
Influencers
CD Brand Concept Fossil X Eley-K Collab Limited Edition Accessories
CD Brand Concept Fossil X Eley-K Collab Graphic- Limited Edition Packaging
Watch tin
‘Robot’Acetate Box Clutch Design
Brand Graphic to Product
Fossil Group
Press Piece
Fossil Brand Campaign Concept:
Ad Campaign,
Social, POS
Fossil Group
CD Brand Concept 
Fossil X SXSW ‘On the Open Road’ Spring Campaign
Band: Foster the People
Brand product focus: Fossil Mens Lookbook
CD Brand Concept Product Direction
Digital Hand Sketch
Hero Assortments
Fossil
Brand Concept
Product review
Men’s Lifestyle
watches, jewelry
accessories
Product Photography
Brand Creative Direction
Clean, clear elevated
Fossil Group
Concept Elevation
Fossil Swiss
Luxury Lifestyle
Fossil Group
Brand Direction
Graphic stories
Artwork, Print, 
Pattern - Creative
Workshops
Essential Inspiraton
Brand Graphics
+ packaging ideation
Fossil Graphics + Typography
Packaging - Gift
Entry-Type Directors Club #33
Fossil packaging collectibles Watch Tin Case
Graphics aligned with Brand Concept + season
Fossil Brand
Packaging stories
Hard case +
Presentation box
Fossil Graphics
Gifting Notebooks
CD Brand Concept 
Art Direction
press + marketing
Fossil Graphics
Mid-Century inspo
‘The Creative
Thought’
CD Brand Concept
Gifting 
Product Assortment
Fossil
CD Brand Concept 
Product Visuals
Fossil
Brand Direction
Watch Assortment
Print + Digital
Fossil Group
CD Brand Concept SLG’s Assortment
Direction
Fossil 
Brand Creative +
Styling
Direction_Holiday
Ad Campaign Fossil
Location:Aspen,CO
Model:Bette Franke

Brand Creative +
Brand Styling Direction_Holiday
ad Campaign Fossil
Location:Aspen,CO
Models:Bette Franke
+ Jamie Strachan

Brand Styling + Concept: ‘City to Cabin’  
Fossil_Holiday
Location:Aspen,CO
Video + Stills


Brand Creative Direction_
‘On the Open Road’_Spring Campaign Fossil
Photographer: Lachlan Bailey / Set CD:Deb McKeand Models:Bette Franke
Stylist: Nancy Rohde

Brand Creative Direction_
‘On the Open Road’_Spring Campaign Fossil
Photographer: Lachlan Bailey / Set CD:Deb McKeand Models:Bette Franke
Stylist:Nancy Rohde
Brand Creative Direction_
‘On the Open Road’_Spring Campaign Fossil
Photographer: Lachlan Bailey / Set CD:Deb McKeand Models:Bette Franke, Jamie Strachan
Stylist:Nancy Rohde
Women’s Apparel
Creative Direction/Concept
Fossil  ‘Icons Capsule’
Apparel Reset
Women’s Apparel
‘Fall Icons’
Creative Direction
Design
Fossil 
Women’s Apparel
‘Fall Icons’
Creative Direction
Design
Fossil
Women’s Apparel
Creative Direction
Fossil  ‘Icons’
Monochrome Spring
Capsule
Women’s Apparel
Creative Direction
Fossil  ‘Icons’
Spring Capsule
Women’s Apparel
Creative Direction
Fossil  ‘Icons’
Spring Denim
Creative Direction_Design
Fossil Apparel
‘Boyfriend’
Leather Jkt
Women’s Apparel Direction_Design
Fossil Apparel Fall Sweaters
Women’s Apparel Direction_Design
Fossil Apparel
Womens + Mens 

Women’s Apparel
Creative Direction
Fossil 
Women’s Apparel
Creative Direction
Italian Merino 30gg
Seasonal interest_
Capsule layer
Women’s Apparel Creative Direction
Brand Holiday
Fossil
Creative Direction
Brand Fall Color Story
Women’s + Men’s 
Brand color plan
Creative Direction
Brand Graphic, Print + Pattern
Womens + Mens 
Creative Direction
Safilo Italy x Fossil Womens Eyewear Development
Architectural Photography
Luxury Lifestyle_Class-M 
Photography
Luxury Lifestyle
_Class-M
Architectural Photography
Luxury Lifestyle_Class-M

Photography
Luxury Lifestyle
_Class-M
Art Direction_Styling
Photography
Luxury Lifestyle_Class-M 
Architectural Photography
Luxury Lifestyle_Class-M
Art Direction_Styling
Photography
Luxury Lifestyle_Class-M 
ArtDirection
Photography

Architectural Photography
Luxury Lifestyle_Class-M
Art Direction
Styling
Photography

Joie de Vivre_Essence
SOM_Ad
Art Direction_SOM
Photograpy
Ad Campaign
45-64
A. Breton
SRC
Fine Art Photography
‘Nature is Strange’
Fine Art Photography San Francisco
‘Fabled Isle’
Fine Art
Photography
‘Written in the Sky’
v. 1.2