Brand Creative Concept
Bonterra Organic Estates

Ad Concept_Beach
Gen Z_Socials
Bonterra Organic Estates

Social Concept + Trend
Bonterra Organic Estates

Ad Concept_Vine
Bonterra Organic Estates

Social Feed + Reels
Concept
Bonterra Organic Estates

Art Direction_SOM
Photography
Luxury Jewelry

Art Direction_SOM
Photography
Luxury Lifestyle

Art Direction_SOM
Photography
Luxury Bag Design

Art Direction_SOM
Photography
Luxury Bags

Ai.Firefly/
Photoshop
Product Shot Creation

Ai.Firefly/
Photoshop
Product Shot Creation
/generative model

Art Direction
SOM_Digital Magazine

Art Direction
Photography
SOM_Ad Campaign

Editorial + Art Direction_SOM

Photography_SOM‘Work in Progress’

‘All The Women’
Graphic for
International Women’s Day

SOM_Love Ad
Graphic + Art Direction

Design Inspiration
graphics + tone
Fossil Group

Global Creative Direction
Brand Book Fossil
Brief: Distilling the Brand
“ While maintaining its heritage,the direction is to reposition Fossil as a, stylish, modern accessory brand rather than solely a traditional watch company.“

Fossil Brand
Concept
Creative and Social
Influencers

CD Brand Concept Fossil X Eley-K Collab
‘Watch Party’ Live Stream event

CD Brand Concept Fossil X Eley-K Collab Limited Edition Accessories

CD Brand Concept Fossil X Eley-K Collab Graphic- Limited Edition Packaging
Watch tin

‘Robot’Acetate Box Clutch Design
Brand Graphic to Product
Fossil Group
Press Piece

Fossil Brand Campaign Concept:
Ad Campaign,
Social, POS
Fossil Group

CD Brand Concept
Fossil X SXSW ‘On the Open Road’ Spring Campaign
Band: Foster the People

Brand Creative +
Styling
Direction_Holiday
Ad Campaign Fossil
Location:Aspen,CO
Model:Bette Franke

Brand Creative +
Brand Styling Direction_Holiday
ad Campaign Fossil
Location:Aspen,CO
Models:Bette Franke
+ Jamie Strachan

Brand Styling + Concept: ‘City to Cabin’
Fossil_Holiday
Location:Aspen,CO
Video + Stills

Brand Creative Direction_
‘On the Open Road’_Spring Campaign Fossil
Photographer: Lachlan Bailey / Set CD:Deb McKeand Models:Bette Franke
Stylist: Nancy Rohde

Brand Creative Direction_
‘On the Open Road’_Spring Campaign Fossil
Photographer: Lachlan Bailey / Set CD:Deb McKeand Models:Bette Franke
Stylist:Nancy Rohde

Brand Creative Direction_
‘On the Open Road’_Spring Campaign Fossil
Photographer: Lachlan Bailey / Set CD:Deb McKeand Models:Bette Franke, Jamie Strachan
Stylist:Nancy Rohde

Brand product focus: Fossil Mens Lookbook

CD Brand Concept Product Direction
Digital Hand Sketch
Hero Assortments
Fossil

Brand Concept
Product review
Men’s Lifestyle
watches, jewelry
accessories

Product Photography
Brand Creative Direction
Clean, clear elevated
Fossil Group

Concept Elevation
Fossil Swiss
Luxury Lifestyle
Fossil Group

Brand Direction
Graphic stories
Artwork, Print,
Pattern - Creative
Workshops

Essential Inspiraton
Brand Graphics
+ packaging ideation

Fossil Graphics + Typography
Packaging - Gift
Entry-Type Directors Club #33

Fossil packaging collectibles Watch Tin Case
Graphics aligned with Brand Concept + season

Fossil Brand
Packaging stories
Hard case +
Presentation box

Fossil Graphics
Gifting Notebooks

CD Brand Concept_Ad
Art Direction

Fossil Graphics
Mid-Century inspo
‘The Creative
Thought’

CD Brand Concept
Gifting
Product Assortment
Fossil

CD Brand Concept
Product Visuals
Fossil

Brand Direction
Watch Assortment
Print + Digital
Fossil Group

CD Brand Concept SLG’s Assortment
Direction
Fossil

Women’s Apparel
Creative Direction/Concept
Fossil ‘Icons Capsule’
Apparel Reset

Women’s Apparel
‘Fall Icons’
Creative Direction
Design
Fossil

Women’s Apparel
Creative Direction
Fossil ‘Icons’
Monochrome Spring
Capsule

Women’s Apparel
Creative Direction
Fossil ‘Icons’
Spring Capsule

Women’s Apparel
Creative Direction
Fossil ‘Icons’
Spring Denim

Creative Direction_Design
Fossil Apparel
‘Boyfriend’
Leather Jkt

Women’s Apparel Direction_Design
Fossil Apparel Fall Sweaters

Women’s Apparel Direction_Design
Fossil Apparel
Womens + Mens

Women’s Apparel
Creative Direction
Fossil

Women’s Apparel
Creative Direction
Italian Merino 30gg
Seasonal interest_
Capsule layer

Women’s Apparel Creative Direction
Brand Holiday
Fossil

Creative Direction
Brand Fall Color Story
Women’s + Men’s
Brand color plan

Creative Direction
Brand Graphic, Print + Pattern
Womens + Mens

Creative Direction
Safilo Italy x Fossil Womens Eyewear Development

Architectural Photography
Luxury Lifestyle_Class-M

Photography
Luxury Lifestyle
_Class-M

Architectural Photography
Luxury Lifestyle_Class-M

Photography
Luxury Lifestyle
_Class-M

Art Direction_Styling
Photography
Luxury Lifestyle_Class-M

Architectural Photography
Luxury Lifestyle_Class-M

Art Direction_Styling
Photography
Luxury Lifestyle_Class-M

ArtDirection
Photography

Architectural Photography
Luxury Lifestyle_Class-M

Art Direction
Styling
Photography

Joie de Vivre_Essence
SOM_Ad

Art Direction_SOM
Photograpy
Ad Campaign

45-64
A. Breton
SRC

Fine Art Photography
‘Nature is Strange’

Fine Art Photography San Francisco
‘Fabled Isle’

Fine Art
Photography
‘Written in the Sky’